Press Release
October 7, 2010

The San Francisco Museum and Historical Society

Celebration of History Heroes

Annual Awards Luncheon at the Palace Hotel

recognizing outstanding contributions to San Francisco's legacy

Four individuals and a born-in-San Francisco company will be honored by the San Francisco Museum and Historical Society at a special "Celebration of History Heroes" Awards Luncheon to be held at the Palace Hotel on November 18, 2010.

The awards ceremonies, founded in the 1990s by Charles Fracchia, local historian and author, will recognize individuals and businesses that have made substantial contributions to San Francisco's legacy.

In announcing the awards, Fracchia, SFMHS founder and member of the Board of Directors, calls it a "celebration of those whose love for this City and our storied history has added to our collective memory and the preservation of our history for future generations."

Award Recipients

The William C. Ralston Corporate Award will go to Anchor Brewing Company, which traces its origins to the Gold Rush.

Individual awards include the San Francisco Living Treasure Award to Andrew Hoyem of Arion Press. Awards of Merit will go to Dr. Robert Chandler, recently-retired senior researcher at Wells Fargo Bank; Rand Richards, author and publisher; and Deanna Kastler, long-time SFMHS member, writer and tour guide.

Receiving the Ralston award on behalf of Anchor Brewing Company will be Fritz Maytag and historian David Burkhart. Maytag, considered the father of modern microbreweries, had been at the helm of Anchor Brewing for 45 years, which he sold this past spring. He helped spark a revival in the craft of making beer by hand and inspired thousands of entrepreneurs to follow him in creating small, artisan breweries. In 2008, Maytag received the James Beard Lifetime Achievement Award.

Burkhart, a staff member of Anchor Brewing and a California-born historian and honors graduate of Yale, is the author of Earthquake Days: The 1906 San Francisco Earthquake & Fire in 3D and the editor of Cocktail Boothby's American Bartender. He is also a professional trumpeter who teaches at the San Francisco Conservatory of Music and performs with the San Francisco Opera and the San Francisco Symphony. His latest book project is called Cocktails & Punches in Mark Twain's San Francisco.

Andrew Hoyem, typographer, letterpress printer, publisher, poet and preservationist, is the founder and director of Arion Press, San Francisco (since 1974). Arion is considered the nation's leading publisher of fine-press books. As a publisher, Hoyem has focused on creating limited edition books of notable literature illustrated with original prints from prominent artists, including Jim Dine, Robert Motherwell, Jasper Johns, John Baldessari, Richard Diebenkorn, Wayne Thiebaud, Alex Katz, Martin Puryear and Kiki Smith. He has also published such contemporary writers as Seamus Heaney, Robert Alter, Tom Stoppard, Lawrence Ferlinghetti, David Mamet and Helen Vendler. A one-person exhibition of Hoyem's drawings was held at the Legion of Honor in 1975.

Dr. Chandler retired from Wells Fargo after 32 years as senior researcher. He was also in the forefront of the creation of the SFMHS, and the author of several books, including California: An Illustrated History and Images of America: Wells Fargo.

Rand Richards, a former private investigator, professor, insurance claims adjustor, advertising executive and publisher's rep, parlayed his love for San Francisco history into a successful writing career. His first book, Historic San Francisco: A Concise History and Guide, was soon followed by Historic Walks of San Francisco: 18 Trails Through the City's Past; Haunted San Francisco: Ghost Stories from the City's Past; and his latest, Mud, Blood, and Gold: San Francisco in 1849.

Deanna Kastler, one-time SFMHS Office Administrator, continues to serve the society in other capacities. She developed her love of San Francisco history as a student of Charles Fracchia at City College. She served on the SFMHS Board of Directors, helped to produce the society's publications, wrote many articles for The Argonaut and Panorama and has led SFMHS walking tours. SFMHS members can read her latest article, "Tombstone Tales," in the October-December 2010 issue of Panorama.

Date: Thursday, November 18

Time: 11:30 AM - Reception and Silent Auction, 12 Noon to 1:30 PM - Luncheon and Awards Program

Location: The Palace Hotel, 2 New Montgomery Street, San Francisco, CA 94105

Luncheon Tickets: $130 for SFMHS members, $150 for non-members, $1,500 for a table of ten

For tickets or more information, please visit the SFMHS website at; or call 415-537-1105, ext. 100; or email This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..

About SFMHS: SFMHS is a 501(c)(3) non-profit organization (Tax ID 68-0104888) dedicated to the preservation, interpretation, and presentation of the rich historical heritage of San Francisco and the Bay Area.

SFMHS events are sponsored in part by a grant from Grants for the Arts/San Francisco Hotel Tax Fund.

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Kathleen Iudice: This email address is being protected from spambots. You need JavaScript enabled to view it.; 707-225-2354